Before You
Spend the Money™
A good business idea deserves better questions.
Before you invest your savings, purchase stock, rent premises or leave your job, take time to examine whether your idea makes business sense.
Before you invest, investigate.
Many businesses begin with enthusiasm, determination and a promising idea. But some of the most expensive mistakes happen before the business even opens.
Before You Spend the Money™ helps you think more clearly, test your assumptions and make informed decisions before committing your money.
Five questions.
One more informed decision.
Should I?
Examine the idea, your motivations and your readiness.
Will they buy?
Find out whether customers are willing to pay.
Will the numbers work?
Understand your costs, pricing and assumptions.
Can I get customers?
Think through how people will discover, trust and buy from you.
Should I go?
Decide whether to go, test more, change direction or stop.
Practical thinking, not empty promises.
Clear explanations and exercises to help you examine your business idea before making expensive commitments.
- Five stages to evaluate your business idea
- Guided questions and worksheets
- Costs, pricing and customer considerations
- A 15-step business reality check
- A decision framework: GO / TEST MORE / CHANGE / STOP
The book is not a guarantee of business success.
Dr. Maritha Osekre-Amey
Dr. Maritha Osekre-Amey is a Ghanaian-Swiss entrepreneur, educator and strategic advisor. She is the Co-Founder and CEO of Westfield Bridge College, Grow-On Farms and SmartThings Centre, and the Founder of Shédu Skin & Home Care.
Her entrepreneurial journey spans education, agriculture, technology, skincare and household products. Through both successes and costly setbacks, she has gained firsthand experience of what it takes to start, build and sustain a business.
In Before You Spend the Money™, she draws on these experiences to help aspiring entrepreneurs ask better questions, recognise opportunities and make more informed decisions before investing their money.
Clarity for your next move.
Thoughtful, confidential guidance for people navigating business decisions, career changes and important life transitions.
Whether you are testing a new venture or rethinking what comes next, our work begins with the questions that matter.
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