01 · DEMAND
Will anyone actually pay?
Move beyond encouragement from friends and family. Identify the evidence you still need from real potential customers.
A practical guide for aspiring entrepreneurs
Before You
Spend the Money™
How to Start a Business Without Wasting Your Money
Your business idea may be promising. But what have you actually proved?
Before you commit your savings, order stock, rent premises or leave your job, discover how to test demand, examine your numbers and decide what deserves your money.
GET THE EBOOK — $19Digital edition · PDF
Before you make your next investment
What will this book help you decide?
Not just how to start a business — but what deserves your money, what needs testing, and when to reconsider.
02 · NUMBERS
Can the idea make financial sense?
Work through costs, pricing and assumptions before tying up your savings in stock, equipment or premises.
03 · DECISION
Should you go, test more, change or stop?
Use the five-stage framework and decision exercises to make a more deliberate next move.
A question to try now
If ten people say they love your idea, how many have actually agreed to pay?
Interest is encouraging. Evidence of willingness to pay is more useful. The book helps you distinguish the two.
Inside the digital book
Five stages · Guided exercises · Business reality check · Decision sheet · 30-day action plan
GET THE EBOOK — $19PDF digital edition · Secure checkout
The Book
Before you invest, find out what you still need to prove.
Many businesses begin with enthusiasm, determination and a promising idea. But some of the most expensive mistakes happen before the business even opens.
Before You Spend the Money™ helps you test assumptions, look beyond encouraging opinions and make informed decisions before committing your money.
eBook price: $19 · Buy your digital copy securely here.
“You don't need to have every answer before starting a business. But you should know which questions to ask.”
The five-stage framework
Five questions.
One more informed decision.
01
Should I?
Examine the idea, your motivations and your readiness.
02
Will they buy?
Find out whether customers are willing to pay.
03
Will the numbers work?
Understand your costs, pricing and assumptions.
04
Can I get customers?
Think through how people will discover, trust and buy from you.
05
Should I go?
Decide whether to go, test more, change direction or stop.
Inside the book
A practical guide you can put to work.
Go beyond reading: use guided exercises to identify what you know, what you are assuming and what to investigate before making expensive commitments.
- Five stages to evaluate your business idea
- Guided questions and worksheets to test your assumptions
- Costs, pricing and customer considerations
- A 15-step business reality check before you commit
- A next-investment decision sheet and a 30-day action plan
- A decision framework to help you invest carefully, investigate further, rework the offer or protect your money
Digital PDF · $19 · A practical decision-making guide, not a guarantee of business success.
Meet the Author
Dr. Maritha Osekre-Amey
With a Doctorate in Entrepreneurship, Dr. Maritha Osekre-Amey combines academic insight with firsthand experience of starting and managing businesses. A Ghanaian-Swiss entrepreneur, educator and strategic advisor, she is the Co-Founder and CEO of Westfield Bridge College, Grow-On Farms and SmartThings Centre, and the Founder of Shédu Skin & Home Care.
Her entrepreneurial journey spans education, agriculture, technology, skincare and household products. Through both successes and costly setbacks, she has gained firsthand experience of what it takes to start, build and sustain a business.
In Before You Spend the Money™, she draws on these experiences to help aspiring entrepreneurs ask better questions, recognise opportunities and make more informed decisions before investing their money.
Advisory & Consultancy
Clarity for your next move.
Thoughtful, confidential guidance for people navigating business decisions, career changes and important life transitions.
Whether you are testing a new venture or rethinking what comes next, our work begins with the questions that matter.
EXPLORE WORKING TOGETHERA private space to think clearly, decide deliberately and move forward with purpose.
Beyond the Book
Writing & Reflections
Explore original poetry and reflections — words on life, love, resilience and the places in between. Read Beyond the Book →
Words build bridges to our souls.